ISSUE #2: Building Our Digital Headquarters

Digging the Foundations

After our launch week, we entered what we're calling "The Scaffolding Phase" - that unglamorous but essential period where you build the structure that will eventually support everything else.

Since I've been deep into Henry Ford's biography, a thought struck me as I wrestled with newsletter templates: "It feels like we're building the factory before we can make the product."

Saul looked up from his laptop, surrounded by open tabs of other newsletters, eyes lighting up. "Exactly. But the factory IS our first product."

He closed three tabs with a decisive click. "Ford revolutionized manufacturing by creating the assembly line first. We need to do the same—build systematic, repeatable processes for launching these MVPs. So we eternalized it thus: